James McKeen

James McKeen is a Body Composition Specialist who advises personal trainers on nutrition, fat loss, and strength and conditioning.


His clients have included the Prince of Kuwait, Elite Athletes, Bodybuilders, Physique Competitors, and people just wanting to drop some body fat or gain a little muscle.

James has been in the health & wellness industry for 9 years and has vast experience, gathered in his time travelling all over the world working as a personal trainer.

Fat loss

He discovered his niche in fat loss and building lean muscle through studying with the best fat loss and nutrition coaches in the world. This has helped him to understand the effects that certain types of foods and exercise have on the body.


When it comes to James' nutritional approach he does not believe that one size fits all. He works on habit based nutrition and looks at the lifestyle of each individual when setting goals and expectations for his clients.